You could do it yourself, and there are plenty of website builder solutions out there that promise you a cheap and easy way to build your own website. Squarespace and Wix are examples.
Whilst on face value these companies do a great job of making it look really easy, the reality is that they just don’t measure up in the long run. The visual part of the website you actually see is just a small part of the technical detail necessary to create a website that will work and deliver results.
Here’s a few important reasons why you’d be far better off getting your site built professionally:
- The design options with drag and drop interfaces are limited
- It will take far longer than you expect
- What will you do when you get stuck?
- SEO relies on the correct technical structure & practices which can’t be achieved using these systems
- Your competitors’ sites will look superior and work better
The bottom line is that if you’re considering building your own site to save money, in the long run it’ll cost you more in time wasted and missed opportunities. You’ll be far better off if you cost a well-built website into your business plan.
If you’re in any doubt ask yourself this: Would you expect an amateur to be able do your job as well as you?
The chances are the answer’s no. If you’re in business because you’re excellent at what you do, you’ll earn far more by focusing on that, and letting us do an excellent job on your website.